Embed. Build. Scale.

The Carbon Group is a team of operators and engineers. We join companies to solve hard product and go-to-market problems, from building what’s next to scaling what’s already working. We apply AI where it helps and certainty where it counts.

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The problem

Most companies don’t fail on the idea. They fail in execution.

AI tools can now take an idea to a working demo in days. But a demo isn’t a product, and a product isn’t a company. You still need architecture that scales, infrastructure that holds up, an operation behind it, and customers who pay. That work is hard, and it’s what we do every day.

What we do

Some clients need a product built. Others need help running the company. It’s the same team either way.

Embed

We join your team as senior operators, not outside advisors. Product, engineering, finance, legal, and go-to-market leadership, in the seats you need, for as long as you need them.

Build

We turn your prototype or expertise into production software. Real architecture, AI where it belongs, and the reliability paying customers require.

Scale

We take your product to market and build the operation behind it. Positioning, pricing, sales, and partnerships, plus the finance and compliance that turn early traction into a business that can scale.

No two engagements look the same. Some start with a single fractional finance or legal seat and grow from there. Others start with a product that needs to be built. We shape the team around what the company needs now and adapt as those needs change. Meet the team

Who we work with

Established businesses, founders, and investors.

Established businesses

You have the domain knowledge. You need the product team.

You have years of industry experience, real customers, and a sense that AI is about to change your market. Whether that means a new product, a new revenue line, or a smarter version of what you already sell, we bring the product, engineering, and go-to-market team to build it and take it to market while your existing business keeps running.

Founders

You built the prototype. Now you need the company.

You moved fast with AI tools, the beta works, and people are asking to buy. Now it has to become software you can run a business on. Secure, scalable, and maintainable, with pricing, sales, and operations behind it. We rebuild what needs rebuilding, keep what works, and take it to market.

Investors

You have a portfolio company that needs operators

We join portfolio companies as a working executive team across product, engineering, finance, legal, and operations. We help fix what isn’t working, build what’s missing, and give investors a direct read on what the company needs and what it’ll take to get there.

Our approach to AI

Where AI belongs, and where it doesn’t.

We build with AI every day. It makes us faster and more productive, and we treat that as the baseline, not the pitch. More importantly, we use it to build products that weren’t possible before AI, like reading building codes across thousands of jurisdictions or turning a clinical visit into complete, coded documentation as it happens.

We also know AI’s limits. Some work belongs to a model, some belongs to deterministic software that has to produce a defensible answer every time, and some still belongs to people. Knowing which is which is most of the job.

Case studies

What it looks like when we build alongside you.

Aquatic product
Aquatic
Engineering & permitting software

Aquatic

Commercial pool engineering in days instead of months. Hydraulic calculations, code compliance, equipment specification, and permit documentation, all from a single set of project inputs.

  • EmbedThe starting pointA founder with 25 years of designing commercial aquatics facilities, his own design-build firm, decades of code knowledge in his head, and an early prototype on his desk.
  • BuildWhat we builtThe product and the company around it: a compliance engine that maps building codes across 3,000+ jurisdictions, with AI reading and structuring the codes and a deterministic calculation engine that makes every number traceable to a citation, plus the engineering team, operations, and go-to-market behind it.
  • ScaleWhere it standsLive in seven states, validated on more than 200 projects, with the founder leading the company.
Sandy Health product
Sandy Health
Healthcare

Sandy Health

An AI platform that helps clinics get paid for the care they already give, from coverage verification through documentation, coding, and collection.

  • EmbedThe starting pointA founder with deep healthcare revenue-cycle expertise, building for an industry where the product isn’t allowed in the door until the compliance is right.
  • BuildWhat we builtThe executive bench around the founder: strategy and operations, the CFO seat, and legal, with compliance built in from day one. That included SOC 2 Type II and HIPAA readiness, as well as the EHR integrations required to sell into larger healthcare organizations.
  • ScaleWhere it standsIn production with medical practices, verifying coverage in seconds, coding encounters as they happen, and giving providers hours back every week.

We’ve worked everywhere from pre-seed startups to Fortune 100 companies. Our team helped grow Fuze from its fourth employee to roughly 750 people and a valuation of more than $1 billion, including leading product and engineering at more than $100 million in annual revenue. We’ve built and sold venture-backed companies and held every seat on an executive team, from CEO, COO, and CFO to General Counsel, CTO, Head of Product, and communications leadership. Contact us to hear more.

Contact

One conversation is enough to know.

Tell us what you’re building, what’s stuck, or what you think could be bigger. A few lines by email is enough to get started. We respond quickly, and if we’re not the right team, we’ll say so and point you to who is.

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