Embed. Build. Scale.

The Carbon Group is a team of operators and engineers. We join teams to solve their most pressing product and go-to-market problems. We apply AI where it helps and certainty where it counts.

Start a conversation See how we work
The problem

Most companies don’t fail on the idea. They fail in execution.

AI tools can now carry anyone from idea to working demo in days. But a demo is not a product. It still needs architecture that scales, deployment that holds, an operation behind it, and customers who pay. That work is still hard, and it is the work we do every day.

What we do

Some clients need a product built. Others need help running the company. It is the same team either way.

Embed

We join your team as senior operators, not outside advisors. Product, engineering, finance, legal, and go-to-market leadership, in the seats you need, for as long as you need them.

Build

We design, build, and ship production software from your prototype or your expertise. Real architecture, AI where it belongs, and the reliability paying customers require.

Scale

We take the product to market and build the operation behind it. Positioning, pricing, sales, and partnerships, plus the finance and compliance that let you close larger customers.

No two engagements look the same. Some start with a single seat, fractional finance or legal, and grow from there. Each is shaped around what the company needs and where it is, and all of it comes from one team that has done this before. Meet the team

Who we work with

Established businesses, founders, and investors.

Established businesses

You have the domain knowledge. You need the product team.

You have years of industry experience, real customers, and a sense that AI is about to change your market. Whether that means a new product, a new revenue line, or a smarter version of what you already sell, we bring the product, engineering, and go-to-market team to build it and take it to market, while your business keeps running.

Founders

You built a prototype with AI, and customers want it

You moved fast with AI tools, the beta works, and people are asking to buy. Now it has to become software you can run a business on. Secure, scalable, and maintainable, with pricing, sales, and operations behind it. We rebuild what needs rebuilding, keep what works, and take it to market.

Investors

You have a portfolio company that needs operators

We join portfolio companies as a working executive team across product, engineering, finance, legal, and operations, and give you a direct read on what the company needs.

Our approach to AI

Where AI belongs, and where it doesn’t.

We build with AI every day. It makes each of us many times more productive, and we treat that as the baseline, not the pitch. We also build products that were not possible before it, like reading building codes across thousands of jurisdictions, or turning a clinical visit into complete, coded documentation as it happens.

And we know its limits. Some work belongs to a model, some to exact software that has to be defensible, and some to people. Knowing which is which is most of the job.

Case studies

Inside some of the companies we have built.

Aquatic product
Aquatic
Engineering & permitting software

Aquatic

Commercial pool engineering in days instead of months. Hydraulic calculations, code compliance, equipment specification, and permit documentation, all from a single set of project inputs.

  • The starting pointA founder with 25 years designing commercial aquatics facilities and his own design-build firm, with the code knowledge in his head and an early prototype on his desk.
  • What we builtThe product and the company around it. A compliance engine that maps building codes across 3,000+ jurisdictions, with AI reading and structuring the codes and a deterministic calculation engine so every number traces to a citation, plus the engineering team, operations, and go-to-market.
  • Where it standsLive in seven states, validated on more than 200 projects, with the founder leading the company.
Sandy Health product
Sandy Health
Healthcare

Sandy Health

An AI platform that helps clinics get paid for the care they already give, from coverage verification through documentation, coding, and collection.

  • The starting pointA founder with deep healthcare revenue-cycle expertise, building for an industry where the product is not allowed in the door until the compliance is right.
  • What we builtThe executive bench around the founder. Strategy and operations, the CFO seat, and legal, carrying the company through SOC 2 Type II and HIPAA from day one and into the EHR integrations enterprise customers require.
  • Where it standsIn production with medical practices, verifying coverage in seconds, coding encounters as they happen, and giving providers hours back every week.

These are the most recent. Over more than a decade, this team helped grow Fuze from its fourth employee to roughly 750 people and a valuation of more than $1 billion, running product and engineering for a company with more than $100 million in annual revenue. We have built and sold multiple venture-backed companies, and we have held every seat on an executive team, from CEO and CFO to General Counsel, CTO, and Head of Product. The bench also brings two decades of executive communications and finance leadership from publicly traded mining companies to global banking. Contact us to hear more.

Contact

One conversation is enough to know.

Tell us what you’re building. A few lines by email is all it takes to get started. We respond quickly, and if we’re not the right team, we’ll say so and point you to who is.

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