PRODUCT & GROWTH

Alex focuses on helping companies scale, bringing structure and execution to complex, fast-moving businesses. At The Carbon Group, he works across strategy, product, and GTM, helping teams move from high-level direction to real, day-to-day execution. His experience spans early-stage startups through scaled organizations, with a track record of navigating growth, change, and complexity.

Alex was employee #1 at AssetBlock, a blockchain-based real estate platform, helped Fuze scale from 17 to 700+ employees while leading product development, and raised over $4M for Jambb before helping drive a successful exit.

Despite living in New England and holding an MBA from Harvard, he remains loyal to Buffalo and can often be found quietly indoctrinating his four kids into Bills fandom.

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FINANCE & OPERATIONS

Brandon brings financial clarity and operational discipline to companies that are moving fast and need structure to keep up.

At The Carbon Group, he works directly with founders to build financial models, manage risk, and align operations with growth. He previously co-founded Jambb, an NFT platform acquired in 2023, and has led finance and operations across startups at the intersection of SaaS and Web3.

Brandon holds both CFA and CFP designations, but spends most of his time on the details that actually move a business forward. He lives in Williamsburg with his wife and kids, where he lifts heavy things and knows more about cars than most people should.

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BRAND & COMMUNICATIONS

Val brings clarity and consistency to how companies show up, both internally and externally. At The Carbon Group, she works across brand, communications, content, and culture to help founders and leaders sharpen their story, align their teams, and move faster with airtight narratives that drive understanding and action.

Val’s work has appeared in/on Reuters, Fortune, Forbes, Inc., Entrepreneur, NBC Sports, MTV, Newsweek, USA Today, Olympics.com, and CrossFit.com, and she has spent more than two decades ghostwriting for politicians, public figures, and high-profile executives.

Val lives in Salt Lake City with her husband, five kids, and one bionic cat. In her free time, she is a voracious consumer of memoirs and queso and a fan of three things for which Utah is famous: independent film, hiking, and weak beer. 

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LEGAL

Collin helps companies navigate complex legal, regulatory, and structural challenges, particularly in emerging and high-growth environments.

As General Counsel at The Carbon Group, he works directly with founders, boards, and leadership teams across corporate law, governance, fundraising, and go-to-market strategy. His experience spans traditional business environments and Web3 ecosystems. He also advises companies and boards on digital assets, decentralized systems, and next-generation business models.

Collin brings a practical, execution-focused approach to legal strategy, aligning it closely with how the business actually operates and grows. Based in Chicago, he spends his time outside of work exploring new restaurants and traveling the world whenever he can.

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MARKETING & STRATEGY

Heather is a marketing and growth operator who helps early-stage companies focus, execute, and drive revenue. She specializes in Seed through Series B environments, where speed, clarity, and measurable outcomes matter most.

Her work centers on identifying the highest-impact opportunities and turning them into action. She leads across partnerships, go-to-market strategy, and revenue generation, aligning marketing efforts directly to business performance rather than vanity metrics.

Heather brings more than a decade of experience working with emerging technologies and building alongside founders. She has led both strategy and execution, managed external teams, supported capital efforts, and helped companies scale with a clear focus on what actually moves the business forward.

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WEB3 & TOKENIZATION

Martin helps companies determine if, where, and how tokenization actually makes sense, then build models that hold up in the real market.

At The Carbon Group, he works with founders on token design, incentive structures, and on-chain strategy, ensuring alignment between product, behavior, and value capture. His experience spans the full Web3 lifecycle, from early token launches to DeFi systems, infrastructure, and ecosystem growth.

Martin has worked with and advised dozens of blockchain projects across tokenomics, go-to-market, and scaling, with a focus on what works in practice, not just in theory. His approach is grounded in one principle: if the model doesn’t work in the real world, nothing else matters.

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